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Wednesday, October 4, 2023

“Garena Free Fire India Relaunch: Postponement, Unique Features, and MS Dhoni’s Role”

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Garena Free Fire had initially planned its return to India on September 5, but its launch has since been postponed due to the company’s dedication to offering an immersive gaming experience for Indian players.

Garena explained their decision to postpone the launch as an effort to provide an exceptional experience from day one for their Free Fire India fans and localize its gameplay experience for local markets.

Garena promised last week that its newly relaunched game, Free Fire India, would feature unique features to promote safe, healthy, and enjoyable gameplay. Yotta from Hiranandani Group will provide local cloud hosting and storage infrastructure. Furthermore, Yotta will include features like parental supervision verification systems, gameplay restrictions, and reminders for taking breaks into its localized cloud infrastructure for this game.

Yotta, as a MeitY-approved service provider, will manage Indian users’ data on local servers and offer network connectivity services in support of Garena’s product offerings in India.

Garena announced that MS Dhoni will serve as their brand ambassador and playable character under the name Thala in their game.

Garena Free Fire was banned in India last February alongside other Chinese apps over privacy and security threats to Indian users. Even though developed by a Singapore-based company, Garena was included as a potential “security risk”.

The Ministry of Electronics and IT stated that these bans were necessary because these apps posed a potential threat to national security by gaining permission for critical processes or collecting user data without authorization.

BGMI, another popular Battle Royale game, was initially banned but later unbanned in May and made available again on both the App Store and Google Store for download by Indian players.

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