Kiru Maikkapillai founded his business, called Divine Foods, after leaving a well-payed job in the United States. He is helping farmers double their income through the business that distributes turmeric-based value-added products.
Kiru Maikkapillai of Salem, Tamil Nadu, is the founder and CEO of The Divine Foods, a company that sells turmeric-based value-added goods. He also helps farmers double their income through The Divine Foods.
When Kiru Maikkapillai quit a well-paying job in the United States to start a business in India, his parents expected him to stay in his field.
But, much to their surprise, he ended up starting a homemade food business in Tamil Nadu. Perhaps they were taken aback since Kiru had aspired to be an entrepreneur since he was a youngster.
After graduating engineering and working for a software firm for a few years, Kiru moved to the United States in 2013 to pursue his MBA at the University of Massachusetts Dartmouth. He eventually worked for an American bank.
When he traveled to India for vacations, he used to plan things and walk about seeking for ideas and sites to start his own business.
But, finally, he realized that it would not work unless he returned to India. As a result, he resigned his job in 2018 and returned to his hometown of Salem. He had wanted to establish a business since he was a child, and he had always wanted to work with agricultural products.
When he stayed in the United States, he saw a lot of ‘Made in India‘ agricultural items of superior quality on the market. He saw a lot of promise in both the Indian and international markets for these items.
Salem is a small town in Tamil Nadu, but he feels it has a lot to offer. He realized it while looking for the perfect component for his company.
Finally, he saw the potential of Salem turmeric, an agricultural crop farmed in his homeland for decades. As a result, he decided to transform it into high-quality, value-added products.
The firm has teamed with a number of local turmeric farmers in Salem to accomplish this. Because they wanted it to be as natural as possible, they only used organic turmeric. As a result, they are procuring turmeric from local farmers directly and aiding them in finding markets. Since December 2019, Kiru’s firm, The Divine Foods, has begun selling its products in India and other nations. Kiru, who founded his firm with the proceeds of a work in the United States, now makes crores.
Turmeric is well-known for its anti-inflammatory effects. It possesses antioxidants, anti-inflammatory properties, antibacterial properties, antiseptic properties, and other properties. They are also known to have characteristics that might assist in cancer prevention.
Turmeric-based products have previously been investigated on the market. He argues, however, that the commercialization of things like turmeric powder has made it more difficult for buyers to get the highest quality available. Several firms are now selling adulterated turmeric powder in packets. So he resolved to make a difference by investigating the possibilities of this wonderful spice and, as a consequence, create a market for it.
The turmeric used by Divine Foods is sourced directly from farmers and aids farmers who are suffering from market injustice. He now buys turmeric on a regular basis from a group of roughly 10 growers. The firm presently provides turmeric-based value-added items ranging from organic turmeric powder to turmeric-based rash balm, with costs ranging from Rs 200 to Rs 700 through the business that distributes turmeric-based value-added products.
Kiru Maikkapillai of Salem, Tamil Nadu, is the founder and CEO of The Divine Foods, a company that sells turmeric-based value-added goods. He also helps farmers double their income through The Divine Foods.
When Kiru Maikkapillai quit a well-paying job in the United States to start a business in India, his parents expected him to stay in his field.
But, much to their surprise, he ended up starting a homemade food business in Tamil Nadu. Perhaps they were taken aback since Kiru had aspired to be an entrepreneur since he was a youngster.
After graduating engineering and working for a software firm for a few years, Kiru moved to the United States in 2013 to pursue his MBA at the University of Massachusetts Dartmouth. He eventually worked for an American bank.
When he traveled to India for vacations, he used to plan things and walk about seeking for ideas and sites to start his own business.
But, finally, he realized that it would not work unless he returned to India. As a result, he resigned his job in 2018 and returned to his hometown of Salem. He had wanted to establish a business since he was a child, and he had always wanted to work with agricultural products.
When he stayed in the United States, he saw a lot of ‘Made in India’ agricultural items of superior quality on the market. He saw a lot of promise in both the Indian and international markets for these items.
Salem is a small town in Tamil Nadu, but he feels it has a lot to offer. He realized it while looking for the perfect component for his company.
Finally, he saw the potential of Salem turmeric, an agricultural crop farmed in his homeland for decades. As a result, he decided to transform it into high-quality, value-added products.
The firm has teamed with a number of local turmeric farmers in Salem to accomplish this. Because they wanted it to be as natural as possible, they only used organic turmeric. As a result, they are procuring turmeric from local farmers directly and aiding them in finding markets. Since December 2019, Kiru’s firm, The Divine Foods, has begun selling its products in India and other nations. Kiru, who founded his firm with the proceeds of a work in the United States, now makes crores.
Turmeric is well-known for its anti-inflammatory effects. It possesses antioxidants, anti-inflammatory properties, antibacterial properties, antiseptic properties, and other properties. They are also known to have characteristics that might assist in cancer prevention.
Turmeric-based products have previously been investigated on the market. He argues, however, that the commercialization of things like turmeric powder has made it more difficult for buyers to get the highest quality available. Several firms are now selling adulterated turmeric powder in packets. So he resolved to make a difference by investigating the possibilities of this wonderful spice and, as a consequence, create a market for it.
The turmeric used by Divine Foods is sourced directly from farmers and aids farmers who are suffering from market injustice. He now buys turmeric on a regular basis from a group of roughly 10 growers. The firm presently provides turmeric-based value-added items ranging from organic turmeric powder to turmeric-based rash balm, with costs ranging from Rs 200 to Rs 700.
Divine Foods items are accessible online via their website and Amazon not just in India, but also in Canada, Australia, and Singapore.
