Aupulent, a Delhi-based startup, is wooing the younger generation with jewellery made from lab-grown diamonds at affordable prices.
Aupulent, a Delhi-based firm, is courting the younger generation with cheap jewelry fashioned from lab-grown diamonds.
Lab-grown diamonds are developing as a viable alternative to natural diamonds across the world. Because of their low prices, they have gained favor among the younger population.
Surya Jain, a fifth generation jeweller, was drawn to lab-grown diamonds because he had always wanted to establish a business that was accessible, trendy, and future-ready. Surya was fascinated when he came across many accounts on these manufactured diamonds.
Surya founded Aupulent with Abhishek Dak three years later, in 2021. The Delhi-based business sells lab-grown diamond jewelry.
Surya characterizes the brand’s items as “budget friendly,” addressing to the demands of the younger generation seeking daily jewelry.
Lab-grown or cultured diamonds are diamonds developed in laboratories by imitating the creation process that occurs under the earth’s surface.
The creation of cultured diamonds begins with diamond seeds, which are small slices of diamond the thickness of a human hair. These seeds are put in a plasma reactor chamber. The seeds develop layer by layer to build a rough under a mix of heat, pressure, and a carbon supply.
The rough is then cut and polished in the same way that real diamonds are in order to generate diamonds with the highest fire, scintillation, and brilliance. The seeds for the initial batch of lab-grown diamonds are sourced from mined diamonds. The seeds of lab-grown diamonds can then be utilized to make additional diamonds.
According to Surya, it is difficult to distinguish between mined and lab-grown diamonds with the naked eye since they are chemically identical. According to him, they can only be detected by trained gemmologists using different gemmological examinations.
Human-made diamonds, grown diamonds, designed diamonds, and generated diamonds are all terms for cultured diamonds.
According to Bain & Company, the global diamond industry was estimated at $84 billion for FY2021-2022. According to Statista, the lab-grown diamond business will account for 10% of the global diamond market by 2030.
By 2030, the global market volume of lab-grown diamonds is estimated to be nearly 19.2 million carats.
From April 2021 to March 2022, India exported $24433.97 million in cut and polished diamonds. According to the Gem and Jewellery Export Promotion Council, lab-grown diamonds were valued $1313.98 million, up from $636.43 million the previous year.
At its Surat, Gujarat, facility, Aupulent produces and cuts lab-grown diamonds.
The company’s website provides lab-grown diamond jewelry such as earrings, necklaces, bracelets, and rings. The majority of its items are priced between Rs 15,000 and Rs 20,000. The firm incorporates Type IIA seeds in its designs, which are inspired by worldwide fashion trends.
However, with the introduction of low-cost, ubiquitous internet and cellphones in even the most remote parts of India, this industry is ripe for upheaval. There is an unexplored possibility to use technology and software solutions to overcome obstacles and establish a strong worldwide business
“We release a new collection roughly every two weeks to keep our inventory current with current fashion trends and to give our customers something new to discover.”
All of our diamonds and jewelry are certified by top worldwide labs that certify mined diamonds.
“They also have BIS Hallmark certification,” Surya adds.
The firm promotes its products through social media and events.
“Instead of recruiting random influencers, we are inviting young female achievers to be a part of our team.” The firm promotes its products through social media and events.
The jeweller adds, “Instead of employing random influencers, we’re seeking young female achievers to join Aupulent.”