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Thursday, March 23, 2023

Meet Palak Midha who built multi-crore health & fitness brand

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Palak Midha, a Jalandhar-based electronics and telecoms engineering graduate, relocated to Germany in 2010 and now owns a thriving weight reduction and health supplements firm called ‘Palak Notes,’ which employs 170 people in Jalandhar and Gurugram.

PalakMidha, a Jalandhar-born electronics and telecommunications engineering graduate, married and relocated to Germany in 2010. Currently, she operates a flourishing weight reduction and health supplement firm called ‘Palak Notes,’ with 170 staff in Jalandhar and Gurugram. Palak Stark Pvt. Ltd was founded in November 2019 with aRs 5 lakh investment from her Jalandhar-based younger brother, PranavMidha, who is in charge of operations in India. For the fiscal year 2021-22, the D2C brand, which sells through its website and online marketplaces like as Amazon and Flipkart, had revenue of Rs 60 crore.

Palak was already well-known on social media when she started her company, having posted health and fitness videos on YouTube, Facebook, and Instagram since 2018. Palak began by applying her newly learned knowledge in the family, counselling her parents on their eating choices and lifestyle, as well as providing them with her own supplements that worked wonderfully. Her father’s health improved to the point that he established a business at the age of 58, and her mother’s thyroid and fatty liver conditions were reversed. Palak also assisted her younger brother Pranav, who had struggled with obesity since infancy, in losing 40 pounds and getting into shape. Palak and Pranav are Jalandhar, Punjab siblings who founded Palak Notes in November 2019.

Palak graduated from Roorkee College of Engineering with a B.Tech in electronics and telecommunications in 2003. She married Parikshit in 2010 and moved to Germany with him the following year. Pranav returned from the United States in November 2020 to oversee operations and engaged numerous dieticians to provide free consultations to consumers. From her headquarters in Germany, Palak leads the business and offers the company’s vision. Her day starts at 3 a.m., and she has two YouTube channels: ‘Palak Notes,’ which has half a million subscribers, and ‘Fit with Palak,’ which has roughly 30k subscribers. She has almost a million Facebook fans.

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