Brought into the world in a distant town of Uttarakhand, this mountain girl named Gita Singh, started her own communication bran – The Yellow Coin Communication. This was a small start up where she invested only 50,000 but today has turnover of more than 7 crores. Doing this at a such a tender age is commendable.
It was afterward experiencing childhood in the modest community of Meerut in Uttar Pradesh, Geeta Singh discovered her bringing in Delhi, where she began a profession in the media and turned a business visionary at 25 years old.
Geeta began The Yellow Coin Communication, a PR and interchanges firm in 2012 with just Rs 50,000, and a solitary worker. That representative was paid a compensation of Rs 13,000 yet requested to carry her own PC to the workplace, which was situated at her home in Delhi.
In any case, the assurance to succeed, and some great breaks that got her a couple of huge customers assisted her business with developing into a Rs 7 crore turnover organization, which utilizes around 50 individuals today with a 2,200 sq ft office in Jasola.
In those basic days, she didn’t get any assistance or backing from her dad, an unassuming government worker, who wished his girl also would get into taxpayer driven organization like him.
She never, however, questioned the expectations of her dad, whom she loves for giving his best to his four kids.
Geeta was the third youngster brought into the world to Basanti Devi and Maan Singh, who began his profession in an administration association as a lower division assistant for a compensation of Rs 500.
He was the first individual in quite a while town to find an administration line of work. Geeta went through the initial four years of her life at a similar town in Uttarakhand. “It was found a couple of kilometers from the unassuming community of Bageshwar,” says Geeta.
“Life in the distant town of Fulla Kapkote with a populace of only 50 individuals was extremely troublesome. The houses were 5 km separated, and a great many people there claimed tremendous lots of land and terraced cultivating alongside creature raising.”
“Mother got hitched when she was 14 and Dad was in Class 10. Her Dad didn’t need his significant other or youngsters to carry on with a similar life, yet needed to give them a superior life, so he moved to Meerut with the family whenever the primary chance for an exchange came to him.”
Her dad moved to Meerut with just Rs 50 close by, a bag and with three little youngsters and a spouse close by. Ritika, who is a Director at The Yellow Coin Communication, was brought into the world in Meerut four years after the fact.
“Presently we are condemned for having bags loaded with garments, which we barely wear,” chuckles Geeta as she discusses her underlying foundations and talks about how life has changed from that point forward.
Geeta was conceded in an administration school in Meerut and as a solid youngster hailing from a bumpy locale sparkled in sports, winning rivalries in olympic style sports occasions at school.
“At the point when we came to Meerut, I talked just Kumaoni, and didn’t know Hindi. The children used to prod me calling me names like Pahadi Aaloo (mountain potato) as I was truly reasonable. My dad requested that I overlook them,” she says.
Geeta was exceptionally enamored with her dad who might frequently reveal to her accounts of moving ladies, about IAS officials from humble foundation, and persuaded her to place in her best.
She completed Class 12 out of 2006 from Meerut and moved to Noida for a two-year certificate course from Jagran Institute of Mass Communication.
In the subsequent year, while interning at different news sources including at Dainik Jagran and Zee TV, she additionally enlisted for a four year certification in Political Science Honors at Delhi University.
After her graduation, she worked at BBC in the narrative division, at Channel V, at Jiva Ayurveda – in their correspondences group – at PR organizations, and publicizing offices, in the following not many years.
Beginning with just Rs 4,000 as an understudy to getting her first compensation of Rs 16,000 of every 2009, and bouncing starting with one occupation then onto the next, and furthermore outsourcing as an afterthought as a video editorial manager charging Rs 2,000 every hour, she earned substantial sums of money.
“There were times when I worked for nothing for specific individuals,” she says. “Be that as it may, those gigs took care of over the long haul, as similar individuals would interface me to their contacts who might give me better undertakings.”
In 2012, after she began The Yellow Coin Communication as an ownership firm, she started to get little undertakings. After the arrangement with Mobile India, she got the exposure work for Chetan Bhagat’s Revolution 2020 novel.
“So work had begun rolling, and recruited a couple of specialists,” she says. “Gaurav Tiwari, a companion cum guide, assisted me with trip with making solicitations and would now and again go with me for gatherings with customers.”
In 2014, the organization turned into a private restricted. Patanjali likewise got one of their customers that year.
“The organization’s turnover contacted Rs 1 crore in 2015. We employed savvy cerebrums to develop our business. We began doing occasions, PR, social missions, so I in a real sense had my hands on everything,” says Geeta, who continued including customers and developing year.
Thinking back, it isn’t as though it was a smooth ride from the beginning. She had been low on funds and ordinarily she had lived hand to mouth, and continued siphoning back the cash she procured into the organization.
She reviews a period around 2011 – before she began the organization – when she had simply Rs 20 in her satchel and interestingly chose to travel ticketless on a DTC transport.
Yet, her misfortune, a ticket checker loaded up the transport, and she escaped the transport in a rush, just later understanding that she had left her PC in the transport. She felt it was God rebuffing her for the wrongdoing and she took in an exercise that day.
Geeta is honored with a child young lady Ojaswi who was brought into the world during the lockdown in June last year. Her better half, Saurabh is a Supreme Court legal counselor. She had met him at Jagran Institute where he too had concentrated prior to seeking after a degree in law.
“Spending, saving and sharing are largely similarly significant. By the day’s end, it doesn’t make any difference where you come from or how costly your school was, yet your diligent effort is the only thing that is important to assist you with succeeding life,” wraps up Geeta Singh, who feels she has begun talking like her dad these days.