100 A Delhi-based startup uses AI/ML to prescribe lifestyle adjustments based on genetic tests. NuGenomics combines information sources from a user to provide a holistic view of current and future health.
Rahul Ranganathan pursued an MBA from XLRI Jamshedpur after earning his master’s degree in molecular biology. He subsequently spent the following seven years learning the ins and outs of business with companies such as PepsiCo and Flipkart.
Rahul says, “After seven years in the corporate sector, I realized I finally understand how business works. My initial love, though, was science and genomics. I decided it was time to bring the two together.”
In November 2019, Rahul founded Answer Genomics, a genetic research organization. Answer Genomics introduced its consumer-facing brand, NuGenomics, in July 2021, after two years of rigorous research, patents, and on-the-ground testing.
Rahul explains, “This has been a dream of mine for over eight years.”
NuGenomics is a machine learning and human genomics organization founded by Rahul and Dr Balamurali AR. The Delhi-based business combines a user’s many data points to provide a holistic picture of present and future health.
The two founders met after losing family members to cancer. Dr. Balamurali has worked at Alcovia Technologies, Samsung, and Cognizant.
He worked as a Postdoctoral Researcher at France’s Laboratoire d’Informatique Fondamentale.
According to Rahul, they decided to work together to find a better method to focus on data-driven health management and use genetics to anticipate, prognose, and allow for early diagnosis.
The startup employs 20 people, including consultants and interns.
NuGenomics use patented technology to predict, prevent, diagnose, and treat lifestyle diseases by giving health-related data, insights, and actionable recommendations generated by its AI/ML system rather than a nutritionist.
To optimize both short-term and long-term health, the startup leverages nearly 5 million information points per individual to deliver individualised and actionable ideas in a micro-recommendation format.
The startup’s product offerings include the Rs 8,999 Genetic Test Report, which helps consumers identify their predispositions to cholesterol, HDL, LDL, Triglyceride, and Blood Sugar levels, as well as various other diseases to support their existing trainers and nutritionists.
Other services include a DNA-based total health check-up, a DNA-based weight loss/gain program in 111 days, a DNA-based weight gain program in 111 days, and a DNA-based holistic wellness program. The startup charges a one-time fee ranging from Rs 10,000 to Rs 18,000.
NuGenomics began saliva-based genetic tests prior to the pandemic, while the startup was conducting on-the-ground studies.
However, as the pandemic progressed, the startup shifted to blood tests.
The results of these tests provide clients with information about their macro and micronutrient requirements, food sensitivities, and intolerances, while the AI/ML-based system proposes lifestyle modifications.
Rahul explains, “When you give a nutritionist a certain set of facts and ask for recommendations, and then offer the same set of information to the system, the system is more accurate. Because, as humans, we are capable of combining 5-7 diverse data sources to create an optimum plan for the individual. However, the machine examines 5 million data points.”
