Sugar Watchers, a diabetes-focused health food brand, recently completed a funding round in which it raised a total of Rs 3.6 crores. Participants in the funding round included investors from Ventures Angel Platform, Chennai Angels, Mumbai Angels, Keiretsu Forum, Chandigarh Angels, and Sanjiv Rangrass, who had previously served on the ITC board and as the head of the ITC Agro division. Ventures Angel Platform was the company that took the initiative to lead the investment round.
The company plans to use the cash to enhance its distribution and marketing activities in order to extend its position in the Indian market. In addition, the company hopes to increase the amount of goods that it exports to countries such as the United States of America, the United Arab Emirates, Singapore, the Gulf Cooperation Council, and Israel.
According to a statement released by the firm, Sugar Watchers provides customers with low-GI meals that have undergone clinical testing and are supported by patents. Millet is used to make a wide variety of products, including instant mixes, noodles, pasta, and snacks.
The company’s product line also includes pantry essentials like rice and atta. According to the firm, these meals with a low glycemic index have been scientifically proved to reduce HbA1c levels and improve insulin resistance, making them useful for weight management, PCOS, and diabetes management.
Since its founding, ah! Ventures, a venture capital firm, has made investments in a total of 122 start-up businesses, yielding a total portfolio value of Rs. 364 crore and 16 profitable exits. Up to this point, the corporation has made a total of 176 investments, including 22 investments in the year 2023 alone across three distinct platforms. startup company specializing in healthy foods Sugar Watchers has successfully raised 3.6 crores of Indian rupees from a variety of investors.
According to Treman Ahluwalia, CEO and co-founder of Sugar Watchers, India is the diabetic capital of the world since it has over 70 million diabetics and 80 million pre-diabetics. Together, these numbers make India the country with the highest prevalence of diabetes in the world. According to Ahluwalia, “the root cause of this sugar epidemic is not table sugar but rather the Indian staple diet, which is high in GI.”
The Indian staple meal is described as having a high glycemic index. Rice is a major factor in the problem in the Southern and Eastern regions, whereas atta is the key driver of the issue in the Northern and Western regions. Dietary staples that are high in carbohydrates comprise 67% of the glycemic load, which is another way of saying blood sugar.
“With the COVID-19 pandemic, people have realized the importance of maintaining good health, and are looking to change their lifestyles, starting with the food choices they make,” said Alisha Nanda, Venture Partner at ah! Ventures, which spearheaded the purchase for Sugar Watchers.
Sugar Watchers is now working on a new line of meals that are being designed with diabetics and others who are at risk of developing diabetes in mind. Although it is still in its early phases, the firm has made significant headway in acquiring marketplaces that have the potential for future development.
Due to the fact that there is little competition in a sector that is expanding, the time to make investments is right now, before more established companies enter the market. We anticipate that our investment will net us large profits in the years to come.
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