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Friday, June 21, 2024

These consumer tech startups are powering PM Modi’s Make in India campaign

The Government of India established the Make in India initiative to encourage firms to manufacture, design, and assemble products in India. Discover various consumer tech firms that are being created in India for the rest of the globe.

Make in India is a Prime Minister Narendra Modi program announced in 2014 to encourage enterprises to design, manufacture, and assemble products created in India, as well as to reward focused investments in manufacturing. The concept is straightforward: establish a favorable environment for the development of modern infrastructure and the attraction of foreign investment.

To combat the influx of Chinese products into the Indian market, the government decided to establish Atmanirbhar Bharat, followed by a ‘Vocal for Local’ campaign to revitalize Indian companies.

In 2020, Prime Minister Modi launched a Rs 20 lakh crore economic program aimed at making India “self-sufficient.” In addition to supporting Make in India, the emphasis is on boosting local brands and startups, upply networks, and manufacturing so that firms may expand worldwide. Many businesses used technology to create world-class, high-quality goods.

Because of digital marketing and an online presence, they are not confined to Indian markets; they are made in India for the rest of the globe

Here is a list of consumer technology companies that have pledged to support the Make in India initiative:


Sameer Mehta and Aman Gupta started Delhi-based boAt Lifestyle in 2016 as an audio player and wearable startup. It provides goods that are original, well-designed, and particularly trendy for the lifestyle market. Earphones, speakers, headphones, smart watches, tough cables, and portable chargers are among the products offered by BoAT.

The startup’s goal is to provide young people and millennials with durable, inexpensive, and trendy audio devices and accessories. It sells its items through Croma stores as well as online marketplaces including as Amazon, Flipkart, and Myntra.

India manufactures around 15% of all items. By 2024, the business expects to manufacture around 40% of its manufacturing volume in the local market. Half of boAT’s goods will be manufactured in India and Vietnam.

In 2021, BoAT received $100 million in equity capital from Warburg Pincus to focus on R&D, manufacturing in India, and creating an ecosystem through collaboration with local manufacturers.


Gurugram-based Noise, created in 2018 by Amit Khatri and Gaurav Khatri, is a technology-driven consumer electronics firm that sells tech accessories. Smart wearables, portable speakers, smartphone coverings, Bluetooth earbuds, and other items are among its offerings.

The firm develops products with the goal of changing India’s perception of integrated electronics. Noise manufactures around 25% of its goods in India.

In 2021, Noise teamed with Optiemus Electronics to manufacture its devices in India. By the end of 2022, it plans to produce between 50 and 60 percent of its products in the nation.

Its components are sourced in Vietnam, Taiwan, Europe, and China before being built in India. Chargers and cables, for example, are made in India.


Mivi, situated in Hyderabad, was formed in 2016 by Viswanadh Kandula and Midhula Devabhaktuni and specializes on audio gadgets. Its products vary from TWS (True Wireless Earphones) to audio-focused speakers. Custom and designer cases, automobile accessories, chargers, cables, power banks, headphones, and earbuds are all available.

Mivi’s items are available on the company’s website as well as on online marketplaces like as Flipkart, Amazon, and Paytm. Miivi will establish its own manufacturing plant in Hyderabad in 2021 to manufacture locally, deliver superior and cheap products, and create jobs.

Delhi-based VingaJoy

VingaJoy, a UBON product launched in 2016 by Mandeep Arora and Lalit Arora, is a gadget accessory business that caters to clients’ demands using cutting-edge Japanese technology. The firm sells products in over 150 categories and has over 100 distributors across India. It sells chargers, automotive accessories, Bluetooth speakers, headphones, cables, care products, and other items.

VingaJoy’s goal is to bring new breakthroughs and technology to customers in every area, vertical, and society at cheap prices and in contemporary fashions. Around 70% of its items are made in India. Its items may be purchased through online marketplaces such as Amazon, Snapdeal, Flipkart, and its own website.


Portronics, situated in Delhi, was founded in 2010 by Jasmeet Singh and sells a variety of devices such as power banks, speakers, headphones, smart watches, USB hubs, chargers, and smart portable gadgets.

Portronics prioritizes quality, innovation, and accessibility, with the goal of transforming ordinary electronics into enjoyable living experiences. Its products are offered through online marketplaces like as Amazon, Flipkart, Myntra, and its own website, as well as through physical distributors such as Reliance Digital, D-Mart, Tata Croma, and Vijay Sales.

The brand manufactures its products in India and China, with the goal of manufacturing half of its products in India by the end of 2022.


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