Have you ever thought about the amount of money Instagram influencers earn? Find out the top 5 Indian influencers on Instagram and the crores they make.
On Instagram, the fight for likes continues to rage, as it is one of the most popular social media apps. With an increasing number of influencers on Instagram, the market has become more competitive. But what’s the amount of money an influencer can make?
An influencer makes around Rs 2.21 lac per month on average. However, income varies significantly between accounts, most notably depending on the amount of followers. Those with 1,000 to 10,000 followers earn an average of Rs 1.5 lac approximately.
Here are the top 5 Indian influencers on Instagram and their earnings in crores:
1. Indian cricketer Virat Kohli is at the top of the list. Virat’s brand worth is among the highest of any Indian celebrity. Despite the fact that he is currently up against fierce opposition from Neeraj Chopra – read about it here – Kohli remains an unstoppable force. According to the allegation, Kohli charges a stunning Rs 5 crore for a single paid Instagram post. One can only imagine how much money Kohli makes from Instagram alone.
2. Priyanka Chopra is another international superstar from the Indian contingent. The Indian actress has 68.4 million followers on Instagram, and her pictures typically receive 1 to 3 million likes. Priyanka’s paid articles are also expensive due to her strong engagement. A customer or brand that wants to promote themselves on Priyanka’s Instagram must pay Rs 2.96 crore for every post.
3. Surprisingly, an Indian nature photographer, Varun Aditya, with 1.6 million followers, has surpassed the influencers. Aditya is ranked 11th among the top Asian Instagram influencers. However, while the difference in followers is huge when compared to the top two, the expenses for a post are also large.
Despite this disparity, Aditya charges Rs 8.6 lakh for a single post on his Instagram account.
4. Kritika Khurana, also known as @thebohogirl on Instagram, is a regular girl who rose to prominence as an Instagram influencer.
The Delhi native, who was also named Cosmopolitan’s Influencer of the Year in 2020, charges Rs 3.75 lakh for each paid campaign or Instagram post.
5. Aashna Shroff has 886k Instagram followers and co-owns The Snob Home, a home design firm, with her family. Shroff earns Rs 2.65 lakh for each paid post.