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Top 5 startups that provide health & fitness solutions for the wellness-conscious

Every day, the wellness business gains traction. Find out the top five startups that provide health and fitness solutions for the wellness-conscious.

With the outbreak of the pandemic, people, particularly millennials and Generation Z, are becoming more aware of the significance of living a healthy lifestyle. As a result, many businesses have emerged, offering a wide range of products and services such as nutritional meals, workout equipment, wellness supplements, coaching, and consultancy.

The worldwide wellness business is predicted to reach $372 billion by 2022, according to IBEF.

The Indian wellness market is expected to grow from $110 billion in 2016 to $10.6 billion by 2025.

Here is a list of five startups attempting to meet the exercise and nutrition requirements of wellness aficionados.

1. wellOwise

Wellowise was launched in 2018 by Saher Mehdi and Manish Kumar with the goal of preventing lifestyle disorders and giving precise diagnostics.

To assist people in staying healthy, the firm gives personalized food and supplement suggestions electronically. To stay fit, it also sends lifestyle coaches who provide clinical and fitness advising.

wellOWise operates on a subscription basis and offers two programs: RewiseTM Basic Programme (Rs 12,500) and RewiseTM Advanced Programme (Rs 12,500). (Rs 24,000).

wellOWise focuses on persons in their mid-20s to mid-40s since the founders feel that this is the time when people should start living a healthy lifestyle and taking care of themselves in order to lower their risk of diseases in the future.

According to the startup, it collaborates with research labs in the United Kingdom and Turkey.

2. Wellversed

Wellversed, a healthcare and nutrition firm based in Gurugram, was started in 2018 by Aanan Khurma, Aditya Seth, and Ripunjay Chachan. It provides expert diet planning and nutrition advice.

On their portal, they also sell goods for nutritional regimes such as intermittent fasting, gluten-free high-protein immunity, and diabetes. These items are designed to enable nutritional changes without requiring any behavioral changes.

Wellversed is a wellness brand rollup company. It acquires, operates, and scales up high-potential digital-first brands in order to create a modern-day ‘Unilever-style’ house of health and wellness brands.

Wellversed now owns four brands: Wellcore, Zero Sugar, Ketofy, and YouWeFit. The business has developed an internal technology platform called WINCI, named after Leonardo Da Vinci, to consolidate creative and analytical data in one location in order to establish long-lasting brands.

Wellversed is backed by notable investors including Jubilant, Huddle, and Indian cricketer Yuvraj Singh, as well as key angels including Alok Mittal, Govind Rajan, Sanil Sachar, Rohit Chanana, and Tejinderpal Miglani.

3. StepSetGo

Mumbai-based Shivjeet Ghatge, Misaal Turakhia, Zaheer Khan, and Abhay Pai established StepSetGo in January 2019. It offers people enjoyable incentives to invest in their personal wellness.

Zaheer Khan, an Indian cricketer, is the face of the company, which seeks to make workout enjoyable, simple, and long-lasting. The app tracks the amount of steps a user takes in a day and rewards them with coins that can be redeemed in the app’s ‘Bazaar.’ StepSetGo’s Bazaar sells health and wellness items as well as digital technology.

The software is accessible for both Android and iOS users and has received 4.4 stars on the Play Store and 4.8 stars on the App Store. It has over 1.2 million monthly active users and 9.5 million downloads.

StepSetGo appeals to a wide range of people, including students, housewives, police officers, and business executives.

StepSetGo won the Atma Nirbhar Bharat Innovation Challenge in the health and fitness category, surpassing Aarogya Setu in user engagement.

4 MyHealthBuddy

Gurugram-based Asheesh Grewal developed MyHealthBuddy in 2017 to help consumers connect with lifestyle coaches and stay fit. It offers holistic and individualized lifestyle coaching to assist people lose weight, maintain a healthy lifestyle and diet, and avoid lifestyle diseases.

The solutions are intended to concentrate on critical components of health and fitness, such as exercise plan, sleep quality, stress management, nutrition plan, and habit building. MyHealthBuddy is a women’s health website that assists women with postpartum depression and weight concerns, hypothyroidism, and PCOD.

The company charges between Rs 7,500 and Rs 10,000 for its online services, depending on the user’s needs. Apart from India, it has clients in New Zealand, Australia, and the United States.

International customers are charged between Rs 10,000 and Rs 15,000 each transaction.

5. ParaFit

Paraj Primlani started Delhi-based ParaFit Delivers in 2018 as a health and nutrition firm that provides curated meals as well as customized diet programs, tactics, recipes, and training.

Users can track their nutrition, diet, and step count using the startup’s app, and they can also find healthy recipes. Diet plans and healthy meal delivery are offered in Delhi, Gurugram, Ghaziabad, Noida, and Faridabad.

Users can choose programs based on their needs, and a dietitian is appointed to assist them in customizing their diet. At least five diet programs are available in various categories, such as diabetes and PCOS.

According to the startup, it has successfully ‘converted’ over 7000 people. According to the company, subscription plans account for more than half of its revenue, with the remainder coming from meal delivery and online nutrition consulting.


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