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Wednesday, February 28, 2024

Who’s Linda Yaccarino: Top contender for Twitter’s chief executive

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Rumor is on the rise regarding the potential successor to Elon Musk, with no official announcement made as yet. However, Linda Yaccarino, who currently serves as the head of advertising at media behemoth NBCUniversal, is rumored to be a leading contender for the position. According to Twitter employees, there is a belief that the perpetrator responsible for the recent incident may be a different individual.

Since taking over last October, he has caused a stir at Twitter. In December, the individual in question polled their followers on whether or not they should resign from their position. The results indicated that 57% of respondents voted in favor of resignation.

Elon Musk has made a significant announcement, revealing that he will be stepping down from his role as CEO. NBCUniversal executive Linda Yaccarino is reportedly set to become the new CEO, marking a significant change in leadership. The appointment of a female CEO is a notable development for the company.

In a recent tweet, Musk revealed that he has secured a new leader who is set to commence their duties in just six weeks. The Wall Street Journal (WSJ) has reported exclusively that Yaccarino is currently engaged in discussions to assume the position of CEO at Twitter.

In a tweet, Musk announced the appointment of a new CEO for X/Twitter, expressing his excitement about the news. In approximately six weeks, she is set to commence her new endeavor. In a recent announcement, the individual revealed that their current position will soon undergo a significant change.

They will be taking on the roles of executive chair and chief technology officer, with responsibilities that include overseeing product development, software management, and system operations. Elon Musk has been confirmed to retain his positions as executive chair and chief technical officer of the microblogging platform.

Linda Yaccarino: All you need to know about her

Although Elon Musk did not disclose the identity of his successor, speculation has arisen regarding Linda Yaccarino following a report by the Wall Street Journal. According to Dylan Byers, a journalist and founder of media company Puck, it has been confirmed that the person in question is indeed her.

According to two sources familiar with the matter, Elon Musk has announced on Twitter his intention to appoint Linda Yaccarino, the current advertising chief of NBCUniversal, as the next CEO of Twitter.

At the helm of advertising for NBCUniversal, a multinational mass media and entertainment conglomerate, is Yaccarino. For over ten years, she has been a part of the company.

In her role as the Chairman of Global Advertising and Partnerships at NBCUniversal (NBCU), she has made it her mission to enhance the efficacy of advertising. According to a report by WSJ, she was instrumental in the introduction of the ad-supported Peacock streaming service by the organization.

As per her LinkedIn profile, Yaccarino leads a global team of 2,000 members that facilitates the connection of emerging and established brands with millions of viewers, resulting in a significant impact across various sectors.

In her role, she oversees the management and profitability of the company’s highly-regarded collection of linear networks, digital and streaming platforms, distribution and commerce partnerships, as well as client relationships.

Newsdesk

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