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Women wellness D2C startup BlissClub gets $15M to build its app, R&D

BlissClub

Technology

Women wellness D2C startup BlissClub gets $15M to build its app, R&D

BlissClub has received $15 million in a new round of funding. The women wellnes direct-to-consumer starup will use the money to build its app, conduct research and development, sell its products, and grow its workforce of 70 employees.

BlissClub, a direct-to-consumer women’s health brand, has secured $15 million in a Series A round headed by Eight Roads Ventures and current backer Elevation Capital.

The round had the participation of Swiggy CEO Sriharsha Majety, Licious co-founders Vivek Gupta and Abhay Hanjura, Mamaearth co-founder Ghazal Alagh, Myntra’s ex-CEO Amar Nagaram, SoftBank executives Munish Varma and Sumer Juneja, Shopif’s official Brennan Loh and international fashion influencer Masoom Minawala.

The Bengaluru-based firm designs fitness and wellness wear for women and will use the capital to improve its app, conduct research and development, sell its products, and grow its workforce of 70 employees.

The brand would focus on women’s fitness and wellness and create goods around it. The brand’s website accounts for 90% of its sales.

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